网络消费的这些特点已经在相当程度上突破了传统经济理论的界域，同时也呼唤着网络消费理论的出现。

Network consumption has broken through the traditional economic theory limit in relatively great degree, therefore, it is necessary to call for the theory of network consumption in the meanwhile.

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该理论表明，随着网络使人们更好的获取信息，迎合消费需求的商家才能生意兴隆。

The theory suggests that as people become better informed thanks to the web, the businesses that cater most to their desires will thrive.

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这项研究运用了三种不同的理论：理性行动理论，计划行为理论，演员网络理论和消费理论。

Three different theories have been used in this research, the Theory of Reason Action, Theory of Planned Behaviour, the Actor Network Theory and the theory of consumption.

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