对于市场竞争风险的控制，本文应用网络外部效应理论探讨风险的控制模型，文章的最后还提到了一些市场风险控制的建议。

Based on the network externality theory, a market competition risk control model was discussed. At the end of this paper, some advices of controlling market risk are given.

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总得来说，网络金融外部性是在网络金融环境中，私人成本或私人收益在金融活动中向第三方溢出的外部经济效应。

In conclusion, Network Financial Externality is the external economic effect on the tertiary side, which is imposed by the private cost or private income.

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“小”厂商可以通过大幅提高产品质量来克服网络外部性对其产生的负效应，在一定条件下成为市场的主导厂商。

Smaller firm's large quality improvement can contradict the negative effects of network externalities, under certain circumstance smaller firm could be the leading firm.

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