非常简单的原则：如果一个网站没有达到用户的期望，设计师的工作就失败了，公司也会有经济损失。

Very simple principle: If a web-site isn't able to meet users' expectations, then designer failed to get his job done properly and the company loses money.

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一旦内容拥有者意识到，根据确定的可用性指导原则设计和写出来的网站，用户反应改善很多时，他们就会开始更多的尊重你。

Once content owners see how much better customers react to websites that are written and designed according to established usability guidelines, they'll start respecting you more.

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大部分设计师没有花时间去学习基本的心理学原则是怎么样影响他们网站用户的体验。心理学原则很多时候被认为是可有可无，或者过于复杂的。

Designers often don't take the time they should to learn about how basic psychological principles can effect the experience their visitors have on the sites they build.

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