这包括用户界面设计和充溢网站的视觉语言，内容和用户交互之中的品牌特质。

This includes user interface design and the brand qualities that suffuse the site’s visual language, content, and user interactions.

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你可能会以为你的网站的外观——视觉设计——是唯一重要的东西。

You may think that the way your website looks - the visual design - is the only thing that matters.

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网站的视觉设计最初是在一张白纸上做的，随后移到一个空白的Photoshop文件里(注二)。

I started the visual design with a blank sheet of paper, and then moved on to an empty Photoshop file.2.

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