结果显示研究模型具有良好的预测性，感知风险和信任是消费者网上购买行为的重要影响变量。
The result showed that the model had a good prediction, and Perceive Risk and Trust were the driving forces to lead online shopping.
通过观察人们在网上搜索、点击和发言的内容，公司可以将“行为性”广告瞄准那些最有可能购买的人。
By watching what people search for, click on and say online, companies can aim "behavioural" ads at those most likely to buy.
但是，消费者是现在更多使用在网上游戏购买虚拟物品和下载一些像歌曲和视频的资料，而在行为方面的这变化能有益于贝宝。
But consumers are now much more used to the idea of buying virtual goods in online games and downloading content like songs and videos, and this change in behavior could benefit PayPal.
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