网上服装销售作为一种新型的服装销售模式，与传统的营销模式相比既有优势又有劣势。

As a new garment marketing mode, online garment marketing has both advantages and disadvantages compared with traditional marketing mode.

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新的网上市场的扩大，对传统的企业生产模式、管理理念、组织方式以及营销手段都是一种挑战。

The expansion of market is a challenge to the traditional enterprise in production pattern and management idea.

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文章介绍了特许连锁经营、互联网上营销和文化营销等新型营销模式。

Several new modes of marketing, namely, authorized chain marketing, on-line marketing and cultural marketing, are introduced in the article.

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