绿色营销观念，是一种从产品设计及、生产、销售到使用的整个营销过程都要考虑到资源的节约利用和环保利益，做到安全、卫生、无公害的一种营销观念。
本文通过绿色营销和旅游酒店实施绿色营销必要性的概述，从培养员工树立绿色营销观念；
In this paper, green marketing and tourism hotels need to implement green marketing overview, from the train staff to establish the concept of green marketing;
绿色市场营销是在全球环境恶化、环保意识增强、绿色消费观念兴起的时代背景下产生的；
Green marketing came into being when global environment was deteriorating, awareness of environment protection was strengthening, and the idea of green consumption is rising.
绿色营销是在企业生存环境发生变化的情况下提出的一种新的营销观念，引起了各国营销学界的普遍关注。
Green marketing is the new marketing conception posed under the circumstance in which the environment of enterprise's existence has changed.
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