迈克尔·哈默的论断很简单：人们进行的大部分工作是没有给客户带来价值的，而这部分工作是要被去除，而并不是通过自动化来提速的。

Hammer "s claim was simple: Most of the work being done does not add any value for customers, and this work should be removed, not accelerated through automation."

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寻找一条出路，给客户提供价值，而人性化的业务则会带来更多的following，增加口碑营销。

Finding a way to offer value while humanizing the business can lead to a stronger following and increased word of mouth marketing.

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客户能在最佳时机收到极具关联性的讯息，允许您个性化客户体验，并提升客户关系给企业带来的价值。

Messages of high relevance reach customers at the most opportune moments, allowing you to personalize the customer experience and increase the value of the relationship to the business.

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