以往芯片制造商认为像戴尔和康柏电脑生产厂家才是他们的顾客，从不曾费神想想向终端用户发起广告攻势。

Previously, chipmakers had regarded computer-makers such as Dell and Compaq as their customers, and had not bothered with fancy advertising campaigns to end users.

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随着终端类型的推新去旧，没有几个制造商可以覆盖超过20%的潜在用户。

With the proliferation of device types, no producer can function on only a best case scenario 20% of a potential audience.

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多媒体信息服务MMS是一项全新的移动数据业务，是一个涉及终端设备制造商、网络运营商、内容和应用提供商的综合性移动解决方案。

The Multimedia Messaging Service(MMS) is a new mobile business, and a synthesized solution involved terminal device maker, network service provider, content and application provider.

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