客户关系管理(Customer Relationship management) 终生价值管理(Lifetime Value Management) Chart 2 银行与客户需要交流 在今日激烈竞争的金融市场上,客户对产品和服务的选择越来越多,样式也时常改变,银行越来越困难吸...
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顾客价值管理是指对客户群对于公司终生的价值不断的动态优化。
Customer value Management is the ongoing dynamic optimization of the value of a portfolio of customers throughout their lifetime with your company.
顾客终生价值(CLV)模型有助于企业管理者识别营销渠道中的关键顾客,从而更有效地利用有限资源。
The CLV model is conducive to enterprise's identification of key customers in the marketing and therefore the limited resources can be better exploited.
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