线上到线下（online-to-offline，O2O）是将基于电子商务网站的商品或服务的在线交易，与基于实体店的商品或服务的实际体验相结合的一种商务模式。
去年，线上到线下服务也增长强劲，如叫车和送餐应用，在这类服务中，消费者通过平台支付。
Growth was also robust 5 in 2016 in online to offline services such as ride hailing and food delivery apps that customers pay for through via platforms.
麦当劳公布了在中国大陆升级的线上到线下(o2o)战略，旨在将全国更多的商店与数字化硬件和个性化产品联系起来。
McDonald's unveiled an upgraded online-to-offline (O2O) strategy in the Chinese mainland, aiming to link more stores to digital hardware and personalized products across the nation.
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