公司一直以来坚持市场导向和品牌驱动原则，精心打造品牌在消费者心中的激情、时尚、品质形象。

The company has been upholding the principle of market-orientation and brand-driven in its efforts to create a passionate, trendy and hi-quality brand image for consumers.

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但这也是有风险的，因为酒店集团需要将自己花费数十年精心打造的品牌交给他人手中使用。

But it is risky, because the hotel is putting the brands that it has spent decades painstakingly nurturing in the hands of outsiders.

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他们精心打造和维护一个战略品牌——对现期与预期用户的独一无二的有用承诺——以获得品牌资产与忠诚。

They crafted and maintained a strategic brand — a unique, useful promise to current and prospective customers — to gain brand equity and loyalty.

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