本文从学术的视角出发，主要研究广告语篇的宏观结构即英文广告的篇章组织模式。
This paper is within the domain of the academic discipline and mainly focuses on the macro-structure, that is, the patterns of text organization of English advertisements.
根据体裁分析理论，体裁的理据制约着文章的内容与形式，因此论辩类篇章也有着规律性的篇章组织模式。
According to the theory of genre analysis, the rationale behind a genre establishes constraints on its content and form.
修辞体裁研究和篇章结构论旨在分析独白语篇的组织模式。
Both rhetorical genre studies and text structure theory are for the purpose of analyzing the structural patterns of written monologues.
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