“社区管理没传统的市场研究咨询那么贵，”百利李波特，Mzinga的联合首席执行官，客户社区的建立者和主持人。

"Community management is less expensive than traditional market research consulting," says Barry Libert, co-CEO of Mzinga, which creates and moderates customer communities.

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芝加哥大学工商管理研究生院表示，其网上咨询和推介会参加人数都有显著上升。

University of Chicago Graduate School of Business says it is seeing significant increases in inquiries online and attendance at information sessions.

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但这样做的结果令哈佛研究人员和波士顿咨询公司的管理人员都大为惊讶。

But the results surprised Harvard researchers and Boston Consulting executives alike.

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