竞争战略分析,就是要讲清楚“行业”、“竞争”、“战略”三个方面,竞争战略分析的主要目的在于了解竞争对手的经营状况,了解目标客户的未来需求以及发现新的消费点和新的客户群最终达到在未来市场竞争活动中占据主导位置。
通过波特五力模型这一竞争战略分析工具,分析决定竞争规模和程度的五种力量,判断产品对客户的吸引力;
By means of Porter's Theory, an analytical technique, the article analyses the five powers that decide the competitive scale and degree, and estimates the products'attractiveness to customers.
本文还通过深圳建设银行关外市场竞争战略的分析选择的全过程,直观地印证了本文理论成果在实践中的成功运用。
In the last chapter, looking through the analysis and choice of Shenzhen China Construction Bank Outside-custom Market competition strategy, verified the practicability of the study result.
著名大师迈克尔·波特的价值链观点至今被广泛用于分析诊断全球竞争战略的基本工具。
By far, famous master Michael-Porter 'value chain views are still as a kind of basal tools to analyze and diagnose global competition strategy.
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