定位市场营销理论中的一个重要概念，分析定位的本来含义，研究市场定位？产品定位和竞争定位三者的逻辑关系，具有重要的学术价值。

It is of importance in academic aspect to analyze the original meaning and to probe into the logic relationship among market positioning, product positioning and competition positioning.

youdao

挖掘旅游产品的文化价值，提高游客的让渡价值，进行“文化休闲”定位，走整体营销之路，是提高城市旅游竞争力的重要途径。

Digging into cultural value of tourism products, improving visitors' demisability value, positioning cultural leisure and marketing the whole is the way to improve the competence of urban tourism.

youdao

挖掘旅游产品的文化价值，提高游客的让渡价值，进行“文化休闲”定位，走整体营销之路，是提高城市旅游竞争力的重要途径。

Digging into cultural value of tourism products, improving visitors' demising value, positioning cultural leisure and marketing the whole are the ways to improve the competence of urban tourism.

youdao