利用博弈理论，本文对大股东合作与竞争的可能性进行了理论分析。

Using the game theory, the paper studies the competition and cooperation of large shareholder.

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首先论文阐述竞争与合作的关系，明确竞合战略的重要性及竞合博弈模型；

Firstly, the paper expatiated on the relationship about co-operation, clarified the importance of competing strategies and established co-operation strategy model.

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同时，斯坦博格和合作博弈下零售商的地方性广告投入和制造商的商誉与零售商之间的广告竞争强度相关。

The results show that the more the intensity of advertising competition between the two downstream retailers, the more the retailers advertise on local advertising in Stackelberg game.

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