神秘顾客检测是采用受过专门培训的购物者对企业的服务、业务操作、员工诚信度、商品推广情况以及产品质量等进行匿名评估,这些受过专门培训的购物者在体验过程中不掺加个人主观偏见。
Page 0Page 1思路分解:神秘顾客检测( Mystery Shopping)?神秘顾客研究理念:神秘顾客研究起源于西方,在美国约有三十多年的研究历史。
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神秘顾客检测协会 MSPA ; Mystery Shopping Providers Association
从和神秘顾客检测协会 Mystery Shopping Providers Associ
“我们基于神秘顾客检测报告给员工颁发奖金,这样做可以激起员工的工作热情”北京麦当劳集团沟通经理季李说。
"We give rewards to employees based on reports from mystery customers, and this will stimulate their enthusiasm at work," said ji Li, corporate communications manager of Beijing McDonald's Food.
通常来说,寻找吃快餐项目的神秘顾客比寻找在奔驰4s店里试驾或者检测奢侈品商店的神秘顾客容易多了。
It's always easier to find a mystery customer to eat at a fast food chain than to test drive to a 4s Mercedes Benz automobile or visit a luxury store.
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