技术的结构即是围绕技术的社会行动结构，各个行动者之间的权力分布和互动关系可运用网络方法加以分析；
Technology can thus be considered as configurated by social actions, and a network is needed as a way to analyze the power distribution and interactions among all the actors.
他认为，如果基于社会互动的新技术证明有效的话，他们就可以将网络广告推向第四阶段。
If new technologies that are explicitly based on social interactions prove effective, he thinks, they might advance web advertising to its fourth phase.
技术合作与转移通常不仅仅在两家企业之间互动，更多的时候是在一个社会网络结构中。
Technical cooperation and transfer are often not only between two companies, but more often in a social network structure.
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