称赞语是一种普遍的社会现象，恰到好处的使用它能拉近交际双方的距离，避免语用失误。

Praise is a universal social phenomena. Tactful applying it can shorten the distance of communicator, and avoid pragmatic failure.

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其实，文化因素只是造成语用失误的一个方面，除此之外还有认知，迁移，社会等诸多因素。

Actually, cultural discrepancy is only one of the factors that cause pragmatic failure. Apart from culture, there are many others including those of cognition, society and language transfer.

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在跨文化交际中，模糊语言的使用应受到社会文化价值差异的限制，否则会造成语用失误。

The author points out that in cross cultural communication, the usage of vague terms should be effected by different social culture value.

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