但是营销专家知道，消费者的偏好也由以下因素塑造——我们周围人的评价、社会行为模式以及文化潮流。
But marketing experts know that consumer preferences are also shaped based on the taste of our peers, and on social norms and cultural trends.
对话式营销：通过社会计算与最终用户和客户进行约定，将营销从“撒大网”的沟通模式转换为成千上万的单独形式的对话。
Marketing as a conversation: Engagement with end users and customers through social computing, transforming marketing from broad-brush communication to thousands of individual conversations.
教育理论图书经营所特有的社会效益和经济效益双重性，决定了其特有的营销模式。
The duality of social benefit and economic benefit owned by the management of educational theory books decides its unique marketing mode.
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