基于社会影响理论，分析了社会影响的三个过程包括顺从、认同、内化对用户行为的作用。
Based on social influence theory, it analyzes the effect of three processes including compliance, identification and internalization on user's behavior.
文章从周作人对歌谣研究的理论阐述、其征集歌谣的实践、社会影响及意义等方面，对周作人的歌谣研究进行了评述。
The article reviews Zhou Zuoren's achievements in ballads studies from his theory-construction, practice of collecting ballads and social influence.
第四章是深入分析消费社会在理论层次的几个悖论，消费社会影响实践层次的两个危机。
The forth chapter looks deep into a number of theoretical paradoxes of consumer society, along with the two crises of consumer society which have impacts on social practice.
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