仍然有公关机构和管理人员认为，社交媒体和社会网络是否作为工作的重要组成部分并不重要。

There are still PR agencies and executives out there who discount social media and social networks as an important part of their job.

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管理员们上传的文章和照片非常令人感动，迅速得到了国际社会和媒体的关注。

The stories and photos that rangers posted were so emotional and compelling it immediately seized international awareness and media attention.

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例如，很多酒店管理者都会执着于社会媒体和手机营销能为他们带来多少回报。如果你只是单独使用这两种营销手段，它们的ROI都不是十分显著。

For example, many hoteliers are struggling to justify returns from social and mobile marketing initiatives which rarely produce significant ROIs as stand-alone marketing formats.

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