社会公益广告的主题具有社会性，其主题内容存在深厚的社会基础，它取材于老百姓日常生活中的酸甜苦辣和喜怒哀乐。并运用创意独特、内涵深刻、艺术制作等广告手段用不可更改的方式，鲜明的立场及健康的方法来正确诱导社会公众。
... advertising media 广告媒介 advertising of public utility 社会公益广告 advertising planning 广告策划 ...
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它们在做公益广告的同时也借此提高了企业的形象，向社会展示了企业的理念。
They are doing public service ads as well as to enhance the image of the enterprise, to the display of the concept of the enterprise.
这些都是由公益广告的社会性所决定的，使公益广告能很好的成为企业与社会公众沟通的渠道之一。
These are public service ads from the social nature of the decision to make public service ads can be a very good business and the public one of the channels of communication.
如何了解公益广告的创意策略，设计制作出让受众易于理解和接受、产生良好社会效果的公益广告呢？
How to understand the creative strategy for public service ads, designed to sell the audience easier to understand and accept that a good social effect of this public service ads?
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