消费者是社交消费者(Social consumer)、本地消费者(Local consumer),同时也是移动消费者(Mobile consumer),SoLoMo消费群已经兴起,开始大规模进入除地面商圈以外的互...
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品牌与消费者进行社交的第一步是在社交网络上创建个人档案页面,然后接受个人的“好友请求”。
The first step for brands to socialise with consumers is to start profile pages on social networks and then accept "friend requests" from individuals.
但同开源不同,社交媒体目前主要是消费者的舞台,对它开发利用的也只有企业。
But unlike open source, social media has thus far primarily been a consumer play and is only now being explored by enterprises.
F我的消费:消费者的社交网络是如何最终变成产品和服务的。
F-ME: How consumers' social networks are literally turned into products and services.
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