企业兼并谈判的焦点是兼并价格，而确定兼并价格的主要依据是目标公司的价值。
In the process of merger, the most concerned problem is the price of merger, and the basis of determining the price is the value of the target enterprise.
运用价值工程分析的理论提出新产品目标价格的标定方式来确定产品成本控制的目标，介绍了成本控制的策略和方法，包括价格谈判的技巧。
Using Value Engineering Analysis theory, author determines the target cost of the new product, introduces the cost control strategy and process, including price negotiation with suppliers.
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