这本书针对各种定性市场研究方法提供了不错的概述以及实施指南。

This provides an excellent overview of different methods along with guidance for those actually conducting the research.

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论文共分为四个部分，第一部分主要对几个主要名词的界定、理论的主要内容、研究方法、研究内容进行了全面的概述。

Thesis is divided into four parts, the first part of the main terms of the definition of several major, the main elements of theory, research methods, the study conducted a comprehensive overview.

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