其成因大致有四种：新事物的涌现，求新、求简、求便原则，相似及相关联想，词语移用。
There are four causes approximately: the rising of new things, fresh, brief and convenient principles, similar and correlative association, vocabulary trans-use.
品牌形象是消费者头脑中与某一品牌相关联的属性集合和相关联想，是消费者对品牌的主观反映。
Brand image is the attributes set and the related associations of a brand in the consumers mind, and it is the subjective reflections of brands.
这些词语通过相关联想和相似联想把外在词形和内在意义有机地结合起来，并有不同的功能类型。
The adoption of these terms and similar Lenovo related to the external shape and internal meaning of the word combination, and there are different functional types.
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