广告经理关键要决定到底是“硬销售”还是“软销售”策略适合特定的目标市场。

A key decision required of advertising managers is whether a "hard-sell" or "soft-sell" strategy is appropriate for a specific target market.

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您可能需要花数年时间尝试不同的广告并评估结果，以确定哪些目标市场和媒体组合最适合你。

You may need to spend several years trying out various advertising options and assessing results to know which target markets and media mix work best for you.

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福特本次的目标是设立一个全球化的主题，但也不排除为了适应当地市场需求而调整一些广告宣传的可能性。

Ford intends to have a global theme this time, but does not rule out tailoring some advertising to local markets where it is felt appropriate.

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