其中对营销操作风险的识别采用流程图法，分为价值选择风险、价值提供风险和价值传播风险。
The flow chart is adopted to identify the marketing operable risks, which can be separated into the value choosing risks, value providing risks and value communicating risks.
作者引入综合资源论，运用基数方法、序数方法以及风险法从不同侧面对人的价值进行量化分析。
The author introduce comprehensive resources then use base figure method and ordinal number method and risk method that carry on quantitative analysis from different sides.
简要的介绍了传统风险管理方法——资产负债管理方法，包括当前收益法、市场价值法、敏感性分析法。
Briefly introduces the approach of traditional risk management-asset liability approach such as the current earning approach, the market value approach and the sensitivity analysis approach.
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