约有70%的优酷网内容获得了广播公司等合作伙伴的授权，剩余的是由用户生成的，或是由优酷网自己制作的。

About 70% of Youku's content is licensed from broadcasters and other partners, and the remainder is generated by users or produced by Youku itself.

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优酷网希望新的指纹系统能够帮助公司提高在广告客户中的声誉，这些广告客户不希望与盗版有牵连。

Youku is betting the new fingerprint system will help it improve its reputation among advertisers who don't want to be associated with piracy.

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公司目前正利用该系统帮助加强盗版内容的去除，并表示这项技术使版权所有者可以在优酷网的数据库中进行搜索以便发现盗版拷贝。

The company is using the system to help step up its removal of unlicensed content and says the technology will allow copyright owners to search Youku's database for unlicensed copies.

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