4 电子邮件营销活动（email marketing campaign）: 指的是一个电子邮件营销活动通常指一个预先计划好并且在预设时间内，分阶段将不同的电子邮件推送至特定的收件人组，以此来达到...
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了解受众，是确保电子邮件营销活动触及客户的最佳途径。
Knowing your audience is the best way to ensure your email campaigns connect with your customers.
随着电子邮件营销活动和客户关系管理软件， RFM评级已成为一个重要的工具。
With the advent of email marketing campaigns and customer relationship management software, RFM ratings have become an important tool.
关键是仔细分析你现在进行的电子邮件营销活动，开始遵循这份报告里列出的一些最佳实践。
The key is to take a close look at your current email marketing campaigns and begin following some of the best practices outlined in the report.
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