毛利率出现负值意味着公司生产锐步品牌产品的成本大于销售产品的收入。
The negative margin means it is costing the company more to produce Reebok-branded goods than what it earns from selling them.
由于大量新生产线加入，显示屏的价格狂跌，厂家的毛利率也大降。大约10%左右。
With the addition of many new production lines, the prices of display have dropped sharply and the gross profit margin of producers has declined to about 10%.
这家厂的销售量和生产量都很可观，但盈利却很低，毛利率(销售利润率)仅有3%。
His sales and production figures were impressive but the earnings were way too low? 3% ROS (return on sales).
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