1967年,波士顿咨询集团根据产品生命周期理论、市场竞争理论和财务学理论,将企业划分为四类: 现金明星(Cash Star)、现金奶牛(Cash Cow)、问题小孩(Problem Child)和现金瘦狗(Cash Dog) 。
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此外一些公司错误判断了产业成熟的时机,这使他们误将明星业务视作现金牛,电子消费品便是其中一例。
This may lead them to decide that businesses are to be treated as cash cows when they are in fact stars. One such industry was consumer electronics.
由以上分析得出结论,企业集团应将现金盈余从现金牛转移到明星和问号业务中去,同时关闭或卖掉瘦狗业务。
The conclusions drawn from such an analysis are to transfer the surplus cash from a conglomerate’s cash cows to the stars and the question marks, and to close down or sell off the dogs.
跳投和不断攻击篮筐,这是选秀日球队将未来的全明星球员布兰登-罗伊(Brandon Roy)交易到开拓者换来弗耶和一些现金时想要的球员类型。
Shooting and attacking the rim from the jump, this is the kind of player the team envisioned when it traded future All-Star Brandon Roy to Portland on draft night for Foye and cash.
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