广告是现代营销管理中重要且令人困惑的促销工具之一。
One of the important and bewildering promotional tools of modern marketing management is advertising.
顾客满意度概念一经提出，就在西方市场营销研究领域受到了高度的重视，被奉为现代营销管理理论的核心内容。
Once the concept of customer satisfaction is put forward, it has been highly valued in the field of marketing in the west. It has also been regarded as the core of modern marketing management theory.
这在1997年改变了，Pepy先生掌管之后，他引进了美国航空为了填满座位以及低成本运营的产出管理系统以及许多现代营销。
That changed in 1997 when Mr Pepy took charge, introducing a dose of modern marketing and a yield-management system from American Airlines to fill seats and take on the low-cost airlines.
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