四、 现代市场营销观念 ( Modern marketing concept ) 既然市场营销是通过市场变潜在交换为现实交换的活动，其本质是企业在市场上的经营和销售行为，因而，市场应该成为企业经营思..
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在现代市场营销观念指导下，企业应致力于为消费者服务，实现消费者“让渡价值”最大化。
Under the direction of the viewpoint of modern sales, enterprises should commit themselves to serving the customers to realize maximize the delivered customer-value .
然而由于缺乏现代市场营销观念，缺乏明确的经营战略和市场营销策略，导致经营业绩下滑。
But owing to lack of clear and definite management strategy and marketing tactics, the managerial achievement of the company has been decreased.
一是以社会市场营销观念改造企业的经营理念，实现企业由古典经营观向现代经营观的转变。
One hierarchical operation is to change its managerial philosophy with the orientation of social marketing in the purpose of transformation from classic operation to modern operation.
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