本文在论述这个问题时采取历时性厘清，从最初的原始文字符号阅读，到传统纸质媒介阅读，再到现代大众媒介阅读。
This article sets forth to this issue diachronically, from original characters sign reading to the traditional paper-based media reading, then to modern mass-media reading.
大众传播媒介是现代社会信息传递不可或缺的重要工具，它对人们的社会生活起着越来越重要的作用。
Mass media is an important tool which is indispensable for transmitting information in modern society and is exerting more and more important influence on the lives of people in the society.
在现代社会多种大众传媒共存的情况下，电影作为一种重要的信息、娱乐媒介，其功能已开始面临困境。
With the coexistence of various mass media in modern society, the cinema as an important informational and entertainment medium has found itself in a predicament.
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