独特性：虽然并非必不可少，但与类似的纸质印刷材料相比，无论是覆盖范围还是编排格式方面，网站在提供信息时应具有一定的独特性。
Uniqueness: Although not essential, a site usually offers something unique either in terms of coverage or format compared to a similar print resource.
“现在最重要的是我们如何来理解中年人群的独特性，并且告诉他们哪些信息可以最为有效的组织他们产生自杀的念头，让他们回头是岸”Bossarte说。
"The most important take-home message is try to understand what's unique about the [middle-aged] population and what message would be most effective at preventing this," he says.
由于他们和客户关系的独特性质与谨慎行事风格，两家公司都不会透漏详细的财务信息。
Neither company discloses detailed financial information due to the exclusive nature of their relationships with clients and their desire for discretion.
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