广告鼓励消费者攀比，换句话说，广告创造出一个贪婪的社会及对物质的需求。？ 。
Advertising % encourages consumers to "keep up with the Joneses", namely, it creates an acquisitive society and a demand for material things.
人们在满足物质需求的消费行为中，更多的融进了自己的审美判断、价值取向和精神需求。
When people buy something to meet one's matter demand, he would think over his taste judge, his value tendency and spirit demand more.
在如今这个同质化商品竞争愈演愈烈的时代，消费者的需求正在发生重大转移，即由物质利益为主逐渐转向以精神和心理满足为主。
At present the commodities with same quality are competing more and more seriously, and consumer's demand is changing from material benefit to getting the satisfaction of spirit and psychology.
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