不利的是，较低社会阶层的消费者可能没有相同的财产。
Adversely, consumers from lower social classes may not have the same possessions.
文化和价值，亚文化和社会阶层等在内的文化因素对于消费者决策行为有着广泛的影响。
Cultural factors, which include culture and values, subculture, and social class, exert the broadest influence over consumer decision making.
例如，可以根据消费者的社会阶层不同，制定出高端消费旅游计划或者性价比高的旅游业务；
For example, according to the different social strata of consumers, travel agencies have to develop high-end consumer travel planning or cost-effective travel services;
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