consumer socialization
...在《财贸研究》2009年第6期刊发 关键词： 消费者社会化；自我概念；消费者决策型态[gap=893]Key words: consumer socialization; self-concept; consumer decision-making style...
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很多中年女性现在变成了“影子消费者”，她们购买和女儿一样的东西，努力重拾自己的年轻美貌，这种现象被称为“逆社会化”。
Coined as 'reverse socialisation', many middle-aged women are becoming 'consumer dopplegangers ' striving to regain their youthful appearance as they buy into the same products as their offspring.
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