...告策略中的心理学探新 [江西社会科学 Jiangxi Social Sciences] 消费者的价格知觉 [经营与管理 Management and Administration] ..
基于1个网页-相关网页
本文探讨了品牌、产地、价格、服务及消费者的知识经验对消费者产品质量知觉的影响。
The article investigated the influence of brand, country of origin, price, service, consumers' knowledge and experience on their perceived quality.
价格显著影响消费者的交换价值知觉，但不影响其心理价值知觉。
Price has a significant effect on consumers' exchanging value perception, while the effect of price on psychological value perception is not significant.
应用推荐