(三)Kotler 将市场区隔分为二大来源,一为消费者特征(consumer characteristic)包括地理、人口统计、心理特征三类变数,另一为消费者反应(consumer response)包括使用时机、利益寻求、品牌与忠诚度等行为性变数...
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·2,447,543篇论文数据,部分数据来源于NoteExpress
这是一项关于新消费者特征的探索性研究。
This research is an exploration into the characteristics of new consumers, a marginal field of communication studies.
零售巨头也向数千其它企业出售这一信息,以便其利用消费者特征进行广告制作和人口研究。
The retail giant also sell this information to thousands of other businesses, who use consumer profiles for advertising and demographic research.
具有相似人口统计学特征的消费者之间存在实质性差异。
There are substantial differences among consumers with similar demographic characteristics.
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