这项研究成果将发表在即将出版的《消费者心理杂志》上。
The study will be published in a forthcoming edition of the Journal of Consumer Psychology.
聪明的消费者看杂志广告,看电视广告,但他们这么做只有一个目的,就是要了解藏在广告背后的心理状态。
Wise consumers read magazine advertisements and watch TV commercials, but they do this with one advantage: knowledge of the psychology behind the ads.
她与哈佛及弗吉尼亚大学的同事共同发表了一个论文《如果钱没带给你快乐,很可能是因为你没花对地方》(“消费者心理学”杂志将在下期发表)。
Her own take on the subject is in a paper she wrote with colleagues at Harvard and the University of Virginia: "If Money Doesn't Make You Happy Then You Probably Aren't Spending It Right."
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