Monroe在《消费者心理期刊》(Journal of Consumer Psychology)中发表的文章表明,价格数目呈现的方式会扭曲顾客的认知,数位分隔符(千位后的逗号,下文称“逗号”)和美分的出现会让顾客感觉...
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《消费者心理》将在下期刊登此文。
The Journal of Consumer Psychology plans to publish it in a coming issue.
这项研究的结果刊登在了美国《心理学与市场营销期刊》上,文章指出:“所谓的‘安慰式购物心理’对于商家的益处是不言而喻的,它能使消费者情绪高涨,并且不会有后悔或者内疚的心理。”
The study, published in the Journal of Psychology and Marketing in the U.S., concluded: ‘Retail therapy purchases were overwhelmingly beneficial, leading to mood boosts and no regrets or guilt.
这项研究的结果刊登在了美国《心理学与市场营销期刊》上,文章指出:“所谓的‘安慰式购物心理’对于商家的益处是不言而喻的,它能使消费者情绪高涨,并且不会有后悔或者内疚的心理。”
The study, published in the Journal of Psychology and Marketing in the U.S., concluded: 'Retail therapy purchases were overwhelmingly beneficial, leading to mood boosts and no regrets or guilt.'
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