凯文·莱恩·凯勒的CBBE消费者品牌资产模型 凯勒系统地阐述了基于消费者品牌资产模型（Customer-Based Brand Equity,CBBE）的内涵以及模型的使用方法。
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消费者的品牌资产模型 Customer-Based Brand Equity
品牌关系模型帮助品牌经理从某种程度上预测消费者行为，但这也会阻碍或反作用于品牌资产。
This is where the brand Relationship Model helps brand managers to predict consumer behaviour to a certain extent, which could either hamper or leverage the brand's equity.
通过对行业、市场、竞争对手、消费者的分析得出建立强势品牌的战略定位，运用最优的品牌资产模型体系来打造强势品牌。
By analysing industry, market, competitor, customer, we find out strategic positioning of strong brand, and we use optimum model of brand equity to build strong brand.
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