即便如此,传统的消费者决策模式仍然说明不了一种新的购买决策现象——非理性购买决策。
However, this traditional consumer's purchase decision-making model still can not give a clear explanation to a new kind of purchase decision-making: irrational purchase decision-making.
在顾客驱动模式下,消费者需求驱动所有的战略性的市场营销决策。
In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions.
好的统计分析在决策者注意到之前很早就可以得到微小的系统信号,例如芯片生产中、电话欺骗中或者消费者购买模式中的信号。
Good statistical analysis can pick up tiny systematic signals in, for example, chip production, or telephone fraud, or consumer buying patterns, long before decision-makers would notice a trend.
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