阿里的跨境网购平台目前为中国和国外的5亿消费者服务，而现在将为任何时候想要购买正版奥运特许商品的客户们牵线搭桥。
Its cross-border online shopping sites, which now serve around 500 million consumers in China and abroad, will bridge fans who seek official Olympic-licensed products anytime they want.
瑞汀-美国可口可乐消费营销副总强调：消费时机营销将消费者何时、为何喝以及他们如何购买饮料作连结，目的刺激消费者持续购买与增加饮用量。
Tom Reddin, vice president of consumer marketing at Coca-Cola USA, says that Occasion-Based Marketing connects when and why consumers drink with how they shop for drinks.
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