本研究以手机为研究产品，并对台湾地区的消费者为研究对象，对其深入探讨消费者购买行为影响的原因为何。

So the factors influencing consumers' purchase behaviors were thorough discussed in this paper with mobile telephone and consumers in Taiwan area separately as product and object for research.

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瑞汀-美国可口可乐消费营销副总强调：消费时机营销将消费者何时、为何喝以及他们如何购买饮料作连结，目的刺激消费者持续购买与增加饮用量。

Tom Reddin, vice president of consumer marketing at Coca-Cola USA, says that Occasion-Based Marketing connects when and why consumers drink with how they shop for drinks.

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最终消费者的主要购买标准的影响因素为何？

What factors will govern the key purchasing criteria of end users in the future?

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