本研究丰富了消费心理学研究的外延，具有其独特的理论价值。
Needless to say, this research enriches the theory of consumer psychology with its peculiar theoretical contribution.
以符号消费的理论为依据，通过调查数据发现，性别与使用价值和符号消费具有相关性。
A symbol of the theory is based on consumption. The survey data found that gender and useful value and symbols of consumer are relevant.
用价值理论剖析成本构成，控制医药消费，以病种、诊治次成本研究探索医疗服务定价机制；
Through cost construction analyzed and medical cost controlled by value theory, and diseases and visiting number research, medical service pricing system is explored.
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